Why does the Black-Berry hold the market on corporate mobile email? Its due to its simplicity. The fact is the BB is the easiest mobile device to use. With push email, calendar, and contacts; the end user has seamless integration with their corporate email system. But that’s all about to change.
Apple announced a few weeks ago the new SDK, as well as Enterprise integration. The iPhone will now have all the same features as the BB. However, this is not the only thing that will take a major bite out of BB’s market share.
As we all know Apple being the innovator of simplicity, has a tendency to dominate any market they enter. For instance take a look at the iPod. In a short time, they dominated the MP3 player industry. Not to mention iTunes dominating the Internet based music buying market.
With Apples amazing attention to simplicity, I think you are going to find the enterprise market running with open arms to adopt a new player to the industry. Not only have they incorporated push technology, they have also introduced a product that gives people everything they want in a mobile device.
Because of the SDK, we are going to see applications for the iPhone that the BB just cannot produce. For instance, Quick Books, custom corporate applications, and even games. Yes, I know the thought of your employees playing games is a scary one for productivity, but if you think about it, everyone needs a break from time to time, and wouldn’t you prefer they play on a device that alerts them during game play the their clients or boss needs something?
Lets not forget one of the most important features(well for the IT managers) is the ability to have total control over the device. This includes remote wipe, in the event your phone goes missing or god forbid stolen the IT manager can send a command to the iPhone to totally wipe it clean. In addition, IT managers now have the ability to set permissions on the device. Just like the PC, the IT manager can apply rules for certain websites, installing applications, or disabling the iPod features.
A few of my clients (www.guruconsult.com) are waiting for the update, so they can adopt the device. I am excited about a new comer to the enterprise market. There has not been a shake up in any IT industry in a long time. A revolution is upon us!
Here is the Keynote ( the short short version) that explains all the features, and a few of the new applications that we can expect in June.
I greater than three my BlackBerry!!
But I would like to see the iPhone come down in price and be available across multiple carriers. Ideally, I’d want to buy it from Apple and activate it with whichever carrier I choose.
Yeah well do not hold your breath on that!!
I do not think you are going to see that any time soon.
So suck it up and throw down the cash, and buy it!! You will love it, I do.
This is a good read. It talks about Apple making its way in to the Enterprise but through the back door.
http://www.technewsworld.com/story/62062.html?u=forceman&p=ENNSS_e5a7392852c7c64526957b7b98a0b8ac&welcome=1205813303
The availability among other carriers is more important to me than price. If it were available on the Verizon or Sprint network, I’d be at an Apple store this very second.
The availability among other carriers is more important to me than price. If it were available on the Verizon or Sprint network, I’d be at an Apple store this very second.